The SEO industry in the UK is a competitive market place and throughout the market there are many companies making all sorts of outlandish claims about their services, however when it all boils down to results and past success stories few can actually deliver the results you as a customer are looking for.
Making outlandish claims seems to be the norm in the sea of amateurs professing to offer a professional service, however few companies can actually produce real ROI and deliver true return on investment.
When embarking on the services of any SEO company we would recommend some basic due diligence.
1) Firstly ask for examples of the result they have achieved in similarly competitive industries to your own, then ideally research these claims to ensure that everything is in order and the aforementioned results are in fact true!!!.
2) Any SEO campaign that does not include an initial site audit/analysis to ensure that the foundation that any SEO campaign is to be built on is built on solid foundations should be avoided.
The on page factors that contribute to your SEO campaign are around 20% of the total factors that will rank you high in the search engine, ensuring these factors are correct are 100% crucial to any campaign, these should be highlighted in any site audit.
3) Finally, ensure that any campaign you are thinking of pursuing includes a comprehensive analysis of your main competitors within your own industry who are already ranking for the key terms that you want to target, any campaign that does not include a full analysis of your competition is be 100% avoided.
Big hint, If you want to out rank your competition, look at what the top players are doing and reverse engineer and improve on the sum of all your main competitors.
You should always ask for a written proposal and treat it like you would when employing a new member of staff, you would always look at their CV and we strongly advise you to get a selection of quotes and do your due diligence before making any decisions on hiring your next SEO company.