The Knights of Medieval Times had it right...
fight for what you believe in.
Their main form of fight, which was jousting, was developed in times of war and in judicial disputes back in the Fourteenth Century.
Tournaments were held so that Knights could hone their battle skills in the Eleventh Century.
So popular were these Tournaments that King Henry II of England banned them in the Twelfth Century so that his Knights would not be injured before battle.
The measure proved to be temporary, as his son, King Richard I would allow them once again in that same Century, but this time limiting competitions by adding the need for licenses and having only five such licensed areas for Tournaments.
The format of jousting was simple.
Two Knights enter a "list", or battle area, and run towards each other, separated by a "tilt", or barrier.
In battle the objective was to kill your opponent.
In tournaments it was to knock your opponent off his horse.
Those victorious were usually the most skilled jousters and had studied their craft endlessly.
To become a Knight, a young boy would first become a Page in order to learn the basics of handling weapons and equestrian skills, then become a Squire who assisted and apprenticed under a senior Knight in order to further his education by learning processes, strategies, and weapons used by opposing forces.
So what is it that we in the business community take from the Knights of Medieval Times? I believe there are several lessons to be learned from these brief paragraphs of history.
1) Stand for what you believe in.
While it is important to be sensitive to customer needs, it is also important to be true to your business ethics and principles.
2) Your advertising should say the same thing as your business ethics and principles.
Stand strong in the face of the newest and latest challenge.
If your ethics are wise and honorable, they will not let you down.
Why make things more difficult than need be? When dealing with a client, be direct.
Let them know what you can do for them, and what you need from them in order to do so.
4) Never stop being a student of what you do.
Study with those who are considered the very best in your field.
This will ensure your continued success in the marketplace.
Following these four simple tips will ensure that you remain at the top of your industry.