You may not necessarily have to promote your own product in the beginning.
Neither you have to hire a few affiliates and pay them thick commission to do your promotional job.
You can promote your product in a better and cheaper way through an e-book.
It can gauze the market for your product and give you a wonderful feedback on where and how to improve.
Everyone loves freebies and especially in internet browsers are always in hunt for free download of e-books, music and movies.
E-book is the best way to build a reputation of your product in the market.
Before creating an e-book thorough research is required to find out what people are looking for.
Based on the report the e-book has to promise some benefits people normally look for, in the related industry.
E-book should be written cleverly so as create a necessity for your product in peoples lives.
People only order for products, they have a need for.
For ageing cream, an e-book on skin care, and the miraculous ways through which people can escape the signs of ageing by using the product, will urge people to take the product.
E-book helps creating a database of prospective buyers.
You can give out e-book as free gift if they sign up for your news letter or simply provide their email id and click on the validation code.
Once you have a database of people who are interested in the industry or product, you can send promotional mails persuading them to by your product.
E-books would be an excellent way to gauze the market.
It helps you determine your target audience.
If their is an increasing number of people ordering for your products you may enhance your product or promotion accordingly.
In case of less number of orders you can make the necessary modification and test it in the market through updated e-books.
You can use e-books to hook audience for a longer time and transform them into customers.
e-books can be used as an online course where each chapter can be discussed as a training session.
Or it could act as an educational email.
In a course of time the dedicated readers who have been subscribing to your newsletters of online course can be easily persuaded into buying the product.
Nothing can launch your product in a louder way than a viral e-book where word of mouth publicity spread as wild fire.