With the emergence of Internet marketing being a recent profession there is no formal training in the art of being an online marketer, so it makes it a little daunting to the in experienced person seeing the end result, but not knowing how to get there.
You require the assistance of a mentor, so here we will discuss the qualities of a good Online Marketing mentor.
You know the end result that you are looking for, of being financially free, having the time freedom to enjoy life with family and friends, living life on your terms and not having your life dictated to you by your job and income level.
That is all the end result, but getting there using this 'vehicle' of internet marketing is the slight issue to many.
With any profession in life from doctors to solicitors to trades people etc they all learnt their skills and knowledge from some else.
Depending on where and who they have learnt from determines how good, or bad they are.
Having a mentor is not uncommon.
Mentors help athletes, to royalty, to actors, to companies, to sport stars.
They turn the good to great.
Where would Luke Skywalker be without Yoda? Would Harry Potter have been a great wizard without going to Hogwarts? Would Bruce Lee have been as good with learning Win Chun from grand master Ip Man? The list goes on.
The same principle applies here with Internet Marketing, so this article is to highlight the 4 qualities of a good Online Marketing mentor.
Someone who will openly share and teach you the things you need to learn in order for you to succeed, before you have departed with your money and not seen the result you need.
Quality number 1 of a good online marketing mentor: Do they have solid experience in this field? It is fairly easy to pick out the people that have a deep level of understanding and knowledge on one particular topic, or a solid knowledge base on various topics to do with online marketing.
Their knowledge will be shown in the form of article, blogs, information on a website etc.
How much information have they put out there for people to learn from, for free? The more they have the better.
Look for their 'internet real estate'.
Do they own a small trailer for a house, or a 6 bedroom mansion with its own tennis court, swimming pool and games room? As men we may have had to justify ourselves by saying, "It's not the size that matters".
But in this occasion it really does.
The bigger the better...
internet real estate that is.
Quality number 2 of a good online marketing mentor: Everyone needs to make a living, so it would be unfair to expect a mentor to give all their knowledge and experience away for free.
The fine balance they need to find is how much to give away for free and how much to charge for.
If however the answer you get from your mentor is always "Buy my product" then I think you have to be careful and analyse the true intentions of that mentor.
Are they just looking out for themselves or are they being the leader that you want in your life and giving themselves selflessly? Are they being the leader that will help you, or just help them? Quality number 3 of a good online marketing mentor: Can you contact them freely and openly by phone or by email? The purpose of a mentor is so that they can guide you, help you and keep you on the right path.
There might be a slight problem to that if they don't answer or return your calls or emails for help.
I am not saying they have to be at your personal assistant just waiting and anticipating your every call or email, or have to reply within 5 minutes because that suits you.
They will have their own life and commitments so treat the relationship like a business and try and make a contact schedule that fits both of your diaries.
If the mentor is quick to take your money, yet slow to provide you the help they promised then walk away my friend.
A good indicator of how the relationship is likely to be is how much contact you have with the mentor and the quality of the help you are getting before you have paid them.
This will be the ultimate litmus test of how the relationship will be, so make note of this fact.
Quality number 4 of a good online marketing mentor: Do they hold you accountable and challenge you, or just pat your ego? A good leader and mentor will help you understand and see things from a different perspective.
They will engage your brain into a paradigm shift of understanding the way you perceive things may not be the only way.
Einstein's theory of insanity was to do the same thing over and over again yet expect a different result.
A strong leader and mentor will not be a yes person and let you think everything you are doing is brilliant and just dangle a carrot out in front of you to carry on as you are, they will help you change your mindset, in order to change your result.
Does the mentor help inspire you to go on a journey of self development and self awareness, or just let you be the way you are right now? So before going into partnership with the mentor be open and ask how they are going to help you on your self development journey, and listen out for the passion in what they are saying.
In summary then, when you chose an online marketing mentor make sure you tick of the above 4 qualities.
You have Hobson's choice in the matter (you have no choice).
If you were going to try and do a 1000 piece jigsaw puzzle would you try and do it without looking at the picture on the box and referring to it as you went along, or would you try and do it just based on trying to fit the pieces together that you thought need to go together.
A no brainer really!! But 97% of people that enter the online marketing arena learn a little here, a little there and try and put things together not really knowing what the heck they are doing and then scratch their heads wondering why it didn't work, and more importantly why there is such a huge hole in their wallet.
The 3% that select the right mentor to work with achieve the success they want.
Find your Yoda my friend and unlock the true potential within you.
You already have 99% on what you need to succeed in life, but you are brainwashed, conditioned and compressed into thinking that you need to be employed and that you can't become an online marketing entrepreneur.
Your brain is conditioned from a young age to fear the unknown and listen to the little voice inside your head that stops you from moving forward in life, telling you to stay in your comfort zone.
The right leader and mentor will simply give you the final 1% you need to become the full 100% you need to be to succeed in life.