So who are you to become an expert? You might have read my special report about becoming an expert in your niche and it makes sense to, you but you're not sure how it applies specifically to you. I mean, you're not an expert, are you?
Whatever your occupation, if you practice it each day, you are most likely already an expert or are on your way to becoming one. It's impossible to do something each day and not get more skilled and efficient at it.
So are you ready to stand out from the crowd online and attract more of the right clients, customers and opportunities to you?
If so then it's essential for your success that you banish any thoughts of 'who am I to become an expert?' Replace them by recognising that you already are one and take the steps to position yourself as an expert so that the right people find you easily, both on and offline.
This is the way for you to quickly reach the top of your profession and banish any fears you have about competition in your field.
Most of your 'competitors' are marketing their services in very broad terms. They might be a plumber who fixes everything to do with plumbing, or a copywriter who takes any writing job offered. They could be a life coach who coaches everyone; after all life is a big topic!
This is a way to earn a living and you might survive, marketing this way, but you're unlikely to thrive. This failing economy is weeding out the weak, and only those who offer high value and deliver on their big promises will prosper.
Before you can deliver on your promises you need to make some. So what are yours? It's difficult to define attention grabbing promises when you market to everyone and take on every client or job.
Once you begin to focus in on a specific niche within your generic field, it will be ten times easier for you to create an innovative marketing campaign that grabs your ideal client's attention.
So a smart plumber could fix everything, but decides to focus on installation for large renovation projects. He could promise to provide a quote within 24 hours and commit to stick to that price. Of course this would need to be something that makes sense and I don't know much about plumbing but I think you get the point.
This is much more likely to attract a client with money to invest in a large renovation project. The client is more likely to respond to that message, rather than giving the business to an odd job plumber who fixes everything, gives no quotes and makes no exciting promises.
How could it work for the copywriter? A copywriter could take a close look at which type of work she enjoys the most and which industry or type of client she most likes to work with. By crafting a compelling marketing message and promise around that, she'll be able to attract more of the projects that she wants and charge more for them because she offers a specialised service.
A life coach can do the same. Perhaps they have a strong foundation in several topics but there may be one or two which they enjoy coaching on more than the others. Let's say they enjoy relationship coaching for women over 40s; they could tailor their marketing message and materials to target this niche.
They know what type of service to offer and have identified their target market. Do you see how they are so much more likely to attract the attention of women over 40 who want to develop better relationships, when they have a focussed message that speaks directly to each woman?
It's much more challenging to commit to big promises and to create compelling marketing messages when you're after everyone.
So by now I hope you can see why it's so important to start to position yourself as an expert in your niche. Start recognising that you are an expert, and make a list of the special knowledge and experience that you have. Then all you need to do is figure out your best niche and put your marketing funnel in place. It could be worth a fortune to you this year.
To get more tips like this download my special report: Insider Secrets